Client: Animais de RuaDate: May, 2014
Animais de Rua is a project to save abandoned pets, so this was one of those projects I didn't felt I was working.
Everything started with a powerful insight.
Whoever abandons a pet, does it anonymously. You can have a familiar, friend or coworker who abandoned their pet, but you'll never know. That was our insight.
So we asked celebrities to curse those who abandoned their pets.
It worked so well that in the first day it became the 2nd most viewed video in Portugal, it reached more the 3 million people, and Animais de Rua's Facebook Page had more 30.000 likes.